1. Find2. Ask3. Listen4. SortYou've heard it before. Attitude is everything. Well, guesswhat? That's true. To be successful in Network Marketing,you have to take the correct attitude or posture and itstarts with prospecting.The dictionary defines "to prospect" as to explore, tosearch or to examine for something.When you talk to a potential business builder, do youexplore, search or examine or do you try to convince theperson by telling them how good your business is and howmuch better it is than anyone else's?You've heard about prospecting for "gold" and the famousCalifornia "Gold Rush." When prospecting for gold, the firstthing you need to remember is to find a place where you canexpect to find gold. You won't prospect in the stream inyour back yard unless your backyard lies in the middle ofgold country.Once you find the potential stream, you need to gather yourtools. As a gold prospector, you would plunge your sifterinto the stream and gather up a lot of muck, which you hopealso contains gold.You'll sift through it until you find some shiny gold stuff,which might be gold, then again might not.You separate out the real gold from the fools gold. You'venow got one or two or three or however many nuggets of realgold.Keep repeating the process until you're rich.The same procedure goes for finding those golden people.The number 1 step to prospecting gold in Network Marketingis:1. FINDFind the gold fields. Your prospects imply gold to you. Youwant the golden women and men to join your business. Thatmeans, people who are serious about business opportunities.You Can Advertise.Unless you have a huge budget, you're not going to advertisein general magazines, newspapers or ezines. You'll want togo with the Business Opportunity streams.You Can Buy Leads.They vary in price and in quality. You can pay big bucks,like $5.00 a lead for pre-qualified individuals who haveactually been called and talked with on the phone. You canalso pay.50/lead for older leads that may or may not beinterested.You Can Get Free Leads.You can put up a website and drive traffic to it and/orstart an ezine. As people respond to you, they are freeleads. The marketing company I work with Free Leads For Lifeteaches people how to do just that.The number 2 step in successful prospecting gold in NetworkMarketing requires you to dig deep into your potentialstream and begin to:2. ASKProspecting is about them, not about you. Ask them aboutthemselves. First of all...Are they seriously looking for a business opportunity?Do they have time to talk now?What kind of work do they currently do?Are they achieving success at their chosen work? Do theylike it? Are they working full time? Part Time?What prompted them to answer your ad?What do they want out of a home based business?Are they planning to do the business part time while theycontinue with their career or are they looking for areplacement?Are they serious? Or just curious?What kind of income are they looking to gain?Are they looking for a business just for themselves? Or dothey plan to go into partnership with another? A Spouse?Once you've asked the questions, you must listen to theanswers as part of the the sifting for gold process.3. LISTENDon't waste your time with people who are not serious. Youshould get a "Yes" or "No" answer to the first question. Ifthey say yes to looking for a business opportunity continuewith the questions.If no, just say "Thank you, have a great day. Goodbye." IfMaybe... don't be afraid to let them go. Maybes aren'tserious. you might test it further by telling them that youare only looking for serious people who are committed tomaking a good income and if they don't know whether or notthey are serious, then they are probably not what you'relooking for.You want to find out right away if they have the time totalk. If not, you'll want to make an appointment, stressingthat they should call you if something comes up that wouldprevent them from keeping the app ointment. Be considerate ofyourself and your time. Make them considerate too.What they are doing now can tell you a lot about theirpotential in your business. A person who currently holds aresponsible position is more likely to take responsibilityin his or her own business. Look for leadership. At the sametime, you don't want to pre-judge. Many a gold nugget hasbeen found encased in dirt.You don't want to spend 30 or 40 minutes on the phone withsomeone only to have them say at the end that they have totalk it over with their spouse. Get that information firstso that you can arrange an appointment to speak to both atthe same time.Your time is precious, don't let anyone waste it.Then finally, you need to separate the real gold from thefools gold4. SORTProspecting means collecting decisions, then sorting thosewith potential to succeed and those without.You don't want to receive yeses at any cost. You onlywant a yes from the person who can become a leader and ateacher.You'll soo n find yourself rejecting the nos before they havea chance to reject you because you'll recognize those peoplethat will require you to put extra time into them afterthey've joined, only to find them falling away in the endanyway.Once you become adept with the 4 step system, you'll beginto attract the golden people you seek. They will recognizeyou as a leader and want to follow you and learn to becomeleaders too.Remember, it's easy as 1-2-3-4. -- Find, Ask, Listen, Sort.
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